Ame & Lulu

During my senior year of college I worked for a women’s golf lifestyle & accessories brand named Ame & Lulu. As a marketing intern I was able to help with developing their brand strategy, customer relations, and online presence. My day-to-day responsibilities included managing inventory by receiving and preparing orders for delivery, as well as maintaining our CRM database of vendor contacts and ensuring that our information was up to date. Bigger projects I had the opportunity to contribute to included drafting brand guidelines for marketing materials and analyzing social media performance and analytics. Additionally, I had the opportunity to assist in a SEO revamp of the company website where I worked directly with management and the consulting agency on the back end to ensure all our content was properly displayed on the live site.

Work Examples

SEO Revamp of website

The biggest project I took on was assisting with the revamp of the Ame & Lulu website. The goal with this project was to improve our Google search ranking & increase the amount of organic traffic we received on our website. To do this, I became a subject matter expert on the website back-end on Shoptify & worked to ensure all product showings were appropriately categorized, tagged, and displayed correctly with the proper images, swatches, and descriptions.

Brand Guidelines Draft

In order to promote consistent merchandising across our site, I created a first draft of the Ame & Lulu brand guidelines for print and online publications. To create this guide, I used some of the existing photo-shoots and designs to create preliminary guidelines for the logo, fonts, and colors.